Content is king! This is as true in 2021 as it has ever been. It’s the basis of any successful digital marketing plan.
There are many different types of content that can be included in your marketing strategy, but which types will be most beneficial to your business?
Let’s take a look at the five types of content your company should be creating to increase revenue through digital.
1. Blog Posts:
A great way to grow a responsive audience and become a trusted authority within your industry is by publishing regular blog posts.
Blogs are a widely used tool in digital marketing. They are cheap and simple to produce in comparison to many other content formats, and strengthen your website’s SEO performance when done correctly.
Produce well-written, relevant, blog posts consistently and you will see an increase in traffic to your website as people seek out quality, industry-related, content from a reputable source.
2. Videos:
One of the most in-demand forms of content from a consumer perspective, videos are an effective engagement tool for your business.
Top quality video content can be expensive to create and is more time-consuming than writing a blog post. However, the shareability (and potential virality) of a great video means you’d be silly not to include it in your content marketing strategy.
Create videos to promote new products, services or a Spring sale. Introduce your team or take your audience behind the scenes of your business. Whatever you decide to use video for rest assured it is a highly sought form of content that will produce strong leads and drive sales.
3. Infographics:
Infographics are not as widely used in marketing as blog posts and videos, but they are a great way to highlight valuable (sometimes complex) information in an engaging, easily digestible, visual format.
They aren’t suitable for everything but when used correctly infographics are an incredibly cost-effective form of content. Use them to add an extra layer to your blog posts or share them on social media and see an increase in shares and inbound links.
4. Social media:
Platforms such as Facebook, Twitter and Instagram have a variety of native tools that can greatly benefit your wider digital marketing game.
Live video, polls, Facebook stories, Instagram reels, Twitter fleets: all part of the ever-growing toolset that comes in-built into social media platforms.
New additions are regularly added as the giants of social media battle for supremacy. If you learn how to utilise them, to their full potential, the results are fruitful.
5. Email Newsletter:
Email marketing seems to have been around forever, but it’s not going anywhere and is still one of the most effective digital marketing tactics you have at your disposal.
The traffic conversion from email marketing is higher than that of search and social media, as is the average ROI; meaning that composing a monthly newsletter to send directly to inboxes is a very worthwhile investment.
Bonus: Optimise your content strategy.
So there you have it. The five types of content your company should be creating to increase revenue. Take note and start optimising your 2021 content strategy for maximum return.
Need help getting your digital strategy right? Book a free strategy call with one of our experts to discuss how we can help grow your revenue fast. Book a call.