275% Increase in PPC conversions within 1 month

Working with Hays Recruitment, we were tasked with delivering against 3 objectives:

• To deliver more leads for Hays Education
• Use a data-driven approach
• Outperform the previous agency and transform the account into a performance/results-driven account

Result

We smashed any expectations in the first month!

• Delivering a 275% increase in conversions
• Reduce the Cost per acquisition by 85%
• This is just in the early stages of the project!

So how did we do it (Secret Sauce!)

• Audited the account, reviewed all previous data, and created a layer of insights off the back of the data
• This allowed us to re-strategise the PPC approach
• A full rebuild of the PPC account geared towards driving conversions based on data-led optimisations
• Focused on clicks that make users take action when arriving on site