What is TikTok LIVE?
If you have used TikTok and you have seen peoples posts and interact with their audience in real time you have run into TikTok LIVE, this is a feature that enables users to go live on video. It is an excellent tool for the creators, businesses and brands to interact with their audience in real time, market their products and services and even earn from the process through digital gifts. The LIVE button is found in the top Right when you open TikTok. Many lives can now also be seen on the FYP page.
For entertainment, for growing your brand, for selling products, or for building an audience and following, TikTok LIVE is a great tool for both eCommerce and entertainment creators.
How TikTok LIVE Works? A simple guide to Streaming on TikTok
It is a feature that allows users to stream video in real time to interact with their audience. This feature is different from the regular videos because it offers the instant reaction, engagement and even the opportunity to make money through gifts. Some of the key features include:
Live Chat: The host can be able to see the messages and the reactions from the viewers.
Digital Gifts & Diamonds: Viewers can purchase and send virtual gifts, which creators can convert into real money.
Live Shopping: Organizations and individuals with TikTok pages can feature their products in the live broadcast.
Co-hosting & Guest Invites: Creators can allow other users to join their session.
Moderation Tools: The hosts are allowed to block or shut the mic of the users who may be causing trouble as per the host’s discretion.
Who Can Go Live on TikTok?
In order to use TikTok LIVE, you have to fulfil the following conditions set by the platform:
How Brands and Creators are leveraging TikTok LIVE
Creators go live for one of 2 reasons, they are hosting entertainment live for their followers and new audiences or they are using it to promote and host e-commerce lives.
E-commerce and Selling Products
TikTok LIVE has become an essential tool for companies and entrepreneurs. That is because TikTok Shop enables businesses to:
- Offer products for sale during the live sessions.
2. Provide product links that can be clicked on during the live sessions.
3. Collaborate with influencers who promote products on a commission basis.
💡 Example: A beauty company can go live and feature different makeup products and offer customers who are watching the live broadcast special offers. Influencers can also help promote and sell these products through affiliate marketing.
Entertainment and Community Building
Many Creators use the LIVE feature to entertain their audience and connect with them. Some of the ideas that are most popular among creators include:
1. Q&A sessions
2. Behind-the-scenes content
3. Gaming & Live challenges
4. Music performances
5. Educational content (DIYs, tutorials, fitness workouts, etc.)
6. Battling and Multi-guesting between creators
🎁 Monetization: Viewers send virtual gifts during the stream, which creators can cash out. The more engaging the LIVE, the higher the earnings.
To many this new wave of LIVE creators may seem different to what we know of social media, but LIVE streaming is set to boom and we are still in early days of this industry. Below I will break down some facts for you.
The population of TikTok LIVE: The growth of live streaming
Livestreaming is growing on all social networks, and TikTok is at the head of the pack. Some key statistics include:
📈 The live streaming market is projected to reach $247 billion by 2027, according to Statista.
📈 TikTok LIVE revenue increased by 115% in 2022, which shows that live content is becoming more popular (Business Insider).
📈 More than 50% of Gen Z users prefer live video content over other types of social media content (Forbes).
📈 TikTok LIVE shopping events have generated Billions of dollars in sales, and this has been particularly the case in markets like China and Southeast Asia.
Who is GravitasQ?
GravitasQ is leading TikTok Creator Network and Agency that assists individuals and brands in achieving their best results on TikTok LIVE. Whether you want to increase engagement, improve live sales, or develop your brand, GravitasQ offers the necessary strategies and tools to help you improve your performance.
Well known by TikTok Creators for our unique training and management program that has accelerated many creators earnings on TikTok LIVE. We manage creators in all niches including, chat hosts, battlers, gamers, singers, musicians, psychic mediums, and more.
If this sounds like you, then check out Creator Network program, its FREE to join. We have over 600 creators working with us, become part of this global community of LIVE creators from all walks of life.
The Future of TikTok LIVE
TikTok LIVE is not just a feature it is a huge opportunity for brands and creators to interact with the audience in real time. Live streaming of social commerce and digital entertainment is set to rule the content realm in the next few years.
If you are not yet using TikTok LIVE for e-commerce, engagement or content creation then you are missing out!
🚀 Are you prepared to go LIVE? There is no better time to start than now!
Ready to go LIVE on TikTok and Learn from the best?
🚀 Apply now and begin your journey to becoming a top LIVE creator with help from the leading experts! 🚀
