TikTok LIVE Case Study
$6.3K*In one monthon TikTok LIVE
1.27M Diamonds = $6,350*

Best month1.27Mdiamonds$6,350*
Followers20.63K
Likes54.37K
53.34K → 1.27Mmonthly diamonds over 4 months
Alison's growth
Monthly Diamonds over 4 months
53.34K
Month 178.15K
Month 2254.56K
Month 3Best month$6,350*1.27M
Month 4
Alison's story
The Presence
Alison is a SAHM, reality TV lover and expert thrifter who goes LIVE daily at 1:30pm EST.
Her diamonds have grown every month: 53.34K in month one, then 78.15K and 254.56K, before reaching 1.27M in month four, a $6,350 month on TikTok LIVE.
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Her daily LIVEs are must-watch, and she uses them to help her community connect, learn and monetize.
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*Dollar figures are estimates. TikTok's commission varies from roughly 47% to 53% depending on creator performance, so actual earnings can differ slightly. Diamond counts are exact.
