TikTok LIVE Chat Host Case Study.
PRESENCE
Heather Marie has kicked off 2025 with a level of consistency most creators only hope for, earning over 1 million Diamonds in five out of the first six months of the year, equating to $5k a minimum each month.
Her formula is simple but powerful: show up, stay present and keep it real; Heather creates the kind of environment viewers want to return to and support. It’s this steady presence and genuine connection that’s turned her streams into a reliable source of success, month after month.
With five milestone months already behind her and a growing audience behind every stream, Heather is proving that the first half of 2025 was only the warm-up.
Highest Earning Month: 2.8M Diamonds ($10.5k)
Engagement: 23.3K Followers 10.7K Likes.
MONTH 1: 708K Diamonds
MONTH 2: 1.2M Diamonds
MONTH 3: 2.8M Diamonds
MONTH 4: 1.1M Diamonds
MONTH 5: 1.5M Diamonds
MONTH 6: 1.3M Diamonds
PROJECT DETAILS
CREATOR
heatherrr_mariee
CATEGORY
chat host, livestream, tiktok live, US
CONTENT
tiktok live, streamer, entertainment,